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Sport & Outdoor
Decathlon
Launch a bike subscription service with comprehensive insurance and integrated after-sales service.
D
Model Selection
Full Insurance
Breakdown Service
Flexible Cancellation
The Challenge
Decathlon wanted to offer an alternative to bike purchases by providing a comprehensive subscription service including insurance, maintenance and the ability to change bikes. The challenge was managing the logistical complexity of recurring subscriptions, replacements, and after-sales service.
The ZIQY Solution
Dynamic bike catalog
Customers easily select the bike model matching their needs via an intuitive interface.
Integrated comprehensive insurance
Theft, damage and breakdown coverage included in the subscription, frictionless for the customer.
Replacement service
Ability to replace or repair the bike in-store or directly in the service coverage area.
Flexible cancellation after 3 months
Customers can cancel their subscription after a minimum period of 3 months.
The Benefits
For customers
- Easy access to bikes without purchase
- Comprehensive insurance included
- Quick breakdown service
- Bike exchange possible
For Decathlon
- Stable recurring revenue (MRR)
- Increased customer loyalty
- Market differentiation
- Inventory optimization